For Immediate Release
April 27, 2010

Contact:  Tracy McMillan
                928-380-0778
tracy.mcmillan@pphpartners.com
 

Bioletics Sponsors Team USA Arizona Runners
Olympic Hopefuls to Take an Inside Out Approach to Improving their Performance 
 

Flagstaff, AZ – Team USA Arizona announced today that it has secured a new team sponsor—Bend, Oregon based Bioletics.  The company will provide access to a series of eight different physiological assessments such ferritin/iron and hormone/recovery status—all of which will offer measurable insights into the current biological status of each runner.  The assessments will enable the athletes to identify and address any deficiencies or imbalances that may be limiting their performance.  According to Coach Greg McMillan, “Bioletics has taken human performance testing to a whole, new level.”     

He continues, “I am very excited about the prospect of having access to such specific, measurable and actionable information about what’s happening with my athletes on a fundamental, biological level.  The company’s assessment protocol will eliminate the need for any guesswork when it comes to dialing in an individual athlete’s nutrition and supplementation plan.  There will be no more missing pieces.” 

According to Dr. Rick Cohen, Bioletics’ Medical and Science Advisor, “It was our objective to create a program that will empower athletes to take control of their health and their performance.  We not only offer the tools they need to measurably assess what’s happening inside their bodies, but the information they need to make simple changes that can have a profound and dramatic impact on their performance.”        

Team USA Arizona is a non-profit, post-collegiate running team based in Flagstaff, Arizona. The team offers emerging distance runners the opportunity to fully develop their abilities and compete successfully at the national and international level.  More information on Team USA Arizona can be found at www.teamusaarizona.com.

Bioletics empowers athletes to identify—and eliminate—a variety of key, biological factors that may be limiting their health and performance.  The company offers reliable, in-home assessment services as well as innovative performance enhancement products.  Additional information on the company is available at www.bioletics.com. 

# # #